Curated content & templates for every step in your startup journey
For target customers who must solve a specific problem
A surprisingly simple technique for a rockstar product vision: The Ladder of Needs
Product Vision FAQ
Template that can be used to develop a launch strategy
Google Docs
This is what you should expect your marketing lead to deliver
Offer a product the customer loves
21 rules of thumb to help managers address those challenges
Here's how to hire real talent, even if you're competing with top shops
How Much Equity a Technical Cofounder Should Get
8 Qualities you should look for when hiring
The CTO is more than just a number-cruncher, so don't settle for a lackluster hire
3 Signs An Executive Is Not Scaling:
How to Attract Great Candidates?
Here are the top 3 tips for effective startup hiring
Write copy that delights visitors, persuades prospects, and wins customers
How the biggest consumer apps got their first 1,000 users
Up your email game by staying on top of campaigns & trends in your industry
Streamline your content marketing strategy with this template
Airtable
Plan and track the performance of your content marketing efforts
A content strategy for businesses with more than one product
Craft your content strategy around speaking to your personas
Centralize all of your marketing collateral into a single asset library
Keep all your content true to one brand identity
Publish new high-quality content every day
Keep tabs of your press campaigns and contacts
Track relationships with reporters, influencers, youtubers and more
Find recurring themes, ideas and topics in your content
Know which posts are seeing the most traffic, and when
Google Sheets
Picking a tagline, the fun way
Coda
Find content gaps on your site, that is keywords ranking past page 3
Find quick insights into popular content topics across the web
Find target topics instead of keywords
A list of power words to use in your copy, by Fomo
Visualize the different stages of content creation with a guest writer team
Trello
Centralize your checklists, launch plans and content
Slite
A board to store blog post ideas, built by Kevan Lee from Buffer
Create the right type of content for your target audience
Xtensio
Use this comprehensive SEO checklist to optimize your website
Nat Eliason's framework to brainstorm topics that are great for SEO
See how rich snippets and meta data are being indexed in Google
All the SEO tasks you need to go through when you launch a website
A free hreflang generator to craft error-free tags
Scrape web pages directly in sheets
Find SEO opportunities from Google's auto-complete feature
Generate and manage simple redirect rules
Check backlinks for any URL
Check your site's keyword positions
Estimate the SEO ROI from content marketing
Create organization schema microdata and sitelink microdata
Check search volumes in bulk in a Google Sheets via SEMRush
Get autocomplete keywords directly in Google Sheets
Analyze performance of different keywords in your campaigns
See what increase in traffic you can expect when ranking, and where
Mass-extract the questions and answers shown in Google search results
Analyze an entire website in one go
What if a Google Sheet wrangled your data for you?
Estimate the organic traffic you can expect from an Ahrefs keyword export
Get the HTTP status codes for up to 6000 URLs
A worksheet to help with your SEO work
A Google Sheet that makes keyword research easy
Discover lost URLs and regain some of that lost SEO value
Check which pages in a sitemap have been indexed by Google
Monitor when 301 redirects are put live or if they are removed
Track and instantly localize your keywords for your iOS applications
This report will help you automate the tedious content audit process
Create an SEO report your clients will actually want to read
Google Slides
Find underperforming keywords you can then work on moving up
Educate your customers on your product and offerings
To plan and present your marketing team structure
Transition to a scientific approach for your growth process
Define the key factors involved in your marketing
Tettra
To track execution of your growth experiments
To help you provide structure to your growth experiment process
Cohort analysis template for early-stage SaaS startups
Template for weekly/monthly KPI reviews
Template to track key KPIs
Template to track key metrics (KPIs)
LTV calculator created by David Skok (Matrix Partners)
LTV calculator for annual data created by David Skok (Matrix Partners)
Trello makes product launching easier by managing all aspects of the launch
Growth template in Trello
This template allows you to build workflows based on experiments and data
Growth hacking framework for Trello
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce
Lessons from Pipeline Summit 2016
23 rules to run a software startup with minimum hassle
The 5 Elements of a Brilliant Sales Narrative
This template will help your team manage the entire RFP process
This base grafts a dashboard display to the standard Airtable Sales CRM base
Template to create a Salesfunnel in Google Sheets
Ready-to-use docs for product specs, company handbooks, meeting notes and more
How to Sell SaaS Products when you are not a sales pro
How to Build a B2B Sales Strategy in a Startup Company
The Psychology of Persuasion
Creating a Business That Can Thrive Without You
How any startup can achieve explosive customer growth
How the 21st century will be made, not managed
The Natural History of Innovation
How Quitting My Corporate Job for My Startup Dream F*cked My Life Up
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